How Effective is the Combination of my Main Product and Ancillary Texts?

The film distributor is responsible for the marketing of a film; the distribution company is usually different from the production company. Promotional techniques and platforms conventionally used to advertise a film include film posters, magazine features, film trailer(s), billboard/public posters, social media campaigning, TV/cinema advertisement and website ads. The marketing of a product (film) may differ depending on the target audience and demographic; for example, a children's film is unlikely to be majorly advertised on social media, as they are too young to use it. Similarly, a film with the demographic of older/elderly people is also unlikely to be advertised through social media as they are also unlikely to use it. A more appropriate platform for this audience would be TV adverts or outdoor adverts. Colour schemes, imagery and font also illustrate a representation of the film demographic:

 This film poster, 'Mr. Holmes' is aimed towards an older demographic. This is clear due to the font used, which is in the style of old handwriting, and the amount of text displayed. The main character shown on the poster is an elderly man dressed in an old-fashioned outfit. Together, these denotations connote the target audience. The other film poster, 'Toy Story 3', clearly illustrates a demographic of children. This is due to the bright, bold colours, an image of several toy characters and a lack of writing/titles. The design of a film poster (or any other platform) is structured and based on a specific audience's needs and expectations.
Audience research plays a key part in the marketing of a film - by conducting research before advertising, the distribution company is much more likely to successfully promote the product. Audience research can identify the target audience's needs & expectations, and can also assess which media platforms they are most likely to be affected by.
My trailer is a product designed to promote a film, which works alongside the film poster and magazine cover. Each of these products have been designed so that they present similar denotations in terms of colour, narrative and composition. They are all targeted towards a specific demographic, which is teenagers and young adults. The target audience should be able to establish the connection between the three media platforms which all promote the same product due to the similarities which they share.
   

How Did You Use New Media Technologies in the Research, Planning, Construction and Evaluation Stages?

In What Ways Does My Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?